International SEO consultant. Rank in more than one market without building a mess.

The common story: a company translates its site, launches it in five languages and sees almost nothing happen. The pages are indexed, but they target translated keywords nobody uses, compete with each other across countries, or show the wrong version to the wrong users.

International SEO services fix this at the strategy level. Before any translation, you should know which markets have demand, what people there actually search for, and how the site should be structured to serve each market.

International site structures compared

Structure	Example	Strengths	Trade-offs
Subfolders	example.com/de/	One domain, shared authority, simplest to run	Weaker local signal than a country domain
Country domains	example.de	Strong local signal and trust	Each domain builds authority from scratch
Subdomains	de.example.com	Can run on separate systems	Often treated more like separate sites
Parameters	example.com?lang=de	Easy to add	Not recommended; hard to target and track

For most of our clients, subfolders are the right choice. mediavikings.dk itself runs Danish at the root and English under /en/, connected with hreflang.

1. 01

   Choose the markets

   Where is there demand, and where can you actually serve customers? We look at search demand per country and language before recommending where to start.

2. 02

   Research each market on its own terms

   People in Germany, the UK and the US do not search with translated versions of the same words. Each market gets its own keyword research and its own look at the local search results.

3. 03

   Set up the structure

   Domain or folder structure, hreflang, canonicals, sitemaps and language navigation, so each market sees the right version and Google does not treat them as duplicates.

4. 04

   Build market-specific pages

   Some pages are shared across markets. Others exist only where the demand is. Prices, proof, examples and contact details should fit the market.

5. 05

   Measure per market

   Rankings, traffic and conversions tracked separately for each country, so you can see which markets are working and where to invest next.

The words people use change between languages, and so does the intent behind them. A term that is a buying search in English can be a student search in German. Multilingual SEO means doing the research in each language and letting that decide which pages exist where.

That is also why we separate international SEO from website localization services. Localization is about making the content read naturally in each language. International SEO is about which content should exist, for whom, and how it is found. Most projects need both. If you need many similar pages across markets, see programmatic SEO.

Our own products are international from day one. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only about six months old. UnfollowCheck is available in five languages and has 120,000+ users worldwide.

• Own app · iOS · Web

  #1

  Dronk
  on the App Store's party game chart the same week it launched. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only six months old.

  Read the case : Dronk →

• Own app · iOS · Web

  120,000+

  UnfollowCheck
  users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google.

  Read the case : UnfollowCheck →

MediaVikings is a small studio in Denmark. You work directly with Jacob Gade Hartmann, who built the multilingual sites behind our own products. We work remotely with clients in the US, UK and Europe, which suits international SEO: most of it is research, structure and communication across time zones anyway.