Website localization services. Your site, in other languages, reading like it was written there.
Our website localization services take your site into new languages without losing quality or search visibility. We adapt the content to each market, localize the metadata search engines read, and set up the site so adding a language is routine. Our own products run in up to 13 languages.
Why localize
Translated is not the same as localized
Visitors can tell within seconds whether a page was written for them. Odd phrasing, US dates on a German site, prices in the wrong currency or a call to action that sounds like a manual all signal that the company is not really present in the market. Trust drops, and so does the chance of a sale.
| Translation | Localization | |
|---|---|---|
| Words | Converted from the source text | Rewritten where the market uses other terms |
| Examples and proof | Kept as is | Adapted to what the market recognizes |
| Currency, units, dates | Often missed | Matched to local conventions |
| Metadata and URLs | Often left in the original language | Localized, so search engines see the right language |
| Result | Readable | Feels native, and can rank |
Process
How we localize a website. Five steps, every language.
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Decide what to localize
Not every page needs every language. We start with the pages that matter most for each market: homepage, key services or product pages, pricing, contact.
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Prepare the site
Language folders, a language switcher, hreflang, localized URLs and a setup where adding a language does not mean copying the whole site by hand.
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Translate, then localize
A first translation, followed by a pass that adapts terminology, examples, units, currencies, dates and tone to the market.
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Localize the invisible parts
Title tags, meta descriptions, image alt text, structured data, form messages and error pages. The parts that are easy to forget and that search engines read first.
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Review in context and launch
Every language is checked on the live layout, on a phone, before it goes out. Long German words and right-aligned text break designs that looked fine in English.
SEO
Multilingual website development with SEO built in
A localized site only pays off if people in each market find it. That is why every localization project includes the SEO basics: a URL per language, reciprocal hreflang tags, localized titles and descriptions, and sitemaps that list every version.
What localization does not decide is which markets to enter or which new pages each market needs. That is strategy, and it belongs with an international SEO consultant. Many clients start there and then hand the plan to localization.
Proof
Localized products that people use
dronkapp.com is live in 13 languages and gets 5,000+ visitors a month on a domain that is only about six months old. UnfollowCheck runs in five languages and has 120,000+ users worldwide.
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#1
Dronk
Read the case : Dronk
on the App Store's party game chart the same week it launched. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only six months old. -
120,000+
UnfollowCheck
Read the case : UnfollowCheck
users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google.
Scope
What we can localize
- Marketing websites and landing pages
- Web apps and the text inside them: buttons, forms, onboarding, emails
- App Store listings and the websites that support an app
- Pricing, legal and support pages, with your review on anything binding
MediaVikings is a small studio in Denmark working remotely with clients in the US, UK and Europe. Our own site runs in Danish and English, and our apps go much further. For a new site built for several languages from the start, see our web design services.
FAQ
Frequently asked questions
What is the difference between translation and localization?
Translation converts the words. Localization adapts the whole experience to a market: terminology, examples, currency, date formats, legal text, images and tone. A translated site reads like a translation; a localized one reads like it was written locally.
Can you localize an existing website without rebuilding it?
Often, yes, depending on the platform. Some setups make it easy to add languages; others make it painful enough that a rebuild is cheaper in the long run. We tell you which one you have.
Will a multilingual site hurt my SEO?
Not when it is set up correctly. Each language needs its own URLs, hreflang tags and localized metadata. Done wrong, languages compete with each other or show up in the wrong countries.
Do you use machine translation?
Modern machine translation is a useful first draft. It is not a finished product. Every language is reviewed and adapted before launch, with extra care for headings, calls to action and anything legal.
Which languages can you handle?
Our own products run in up to 13 languages. For each project we confirm review capacity for the specific languages you need before we start.
Next step