SEO copywriting services. Pages written to rank for a real search, and to be worth reading when people arrive.
Our SEO copywriting services cover service pages, landing pages, pricing guides and comparisons. Every page targets one clear search, answers it in the first lines, and is written by people who have grown their own sites on organic traffic.
The difference
Writing that ranks is writing that answers the search
Most SEO content fails for the same reason: it is written around a keyword instead of around the person searching. It repeats the phrase, pads the word count and never quite answers the question.
We work the other way. First we work out what the searcher wants to know or do. Then we write the most useful page we can for that person, and make sure the search terms appear where they naturally belong: title, main heading, the opening lines and a couple of subheadings.
What we write
The pages that bring in customers
| Page type | Searches it targets | What it needs |
|---|---|---|
| Service page | "technical seo services", "dental implants near me" | Clear offer, proof, process, FAQ |
| Pricing guide | "how much does X cost" | Real market numbers and what drives them |
| Comparison | "X vs Y", "best X for Y" | Honest trade-offs and a recommendation |
| Location page | "X in [city]" | Local specifics, not a swapped city name |
| Industry page | "X for dentists" | The industry's own problems and language |
We focus on commercial pages, the ones that turn searches into leads. We do write guides and articles, but only when they support a page that sells.
Process
How each page gets written.
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One search, one page
Every page starts with a primary keyword and the searches that belong with it. If two pages chase the same search, one of them goes.
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Read what ranks
We look at the pages Google ranks today: their format, depth and the questions they answer. The goal is not to copy them but to be clearly more useful.
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Answer first
The first two sentences answer the search. Then the page earns the rest of the reader's time with specifics: numbers, examples, trade-offs, next steps.
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Write for scanning
Short paragraphs, descriptive headings, lists where they help. Most visitors scan before they read, and so do AI assistants that quote pages.
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Metadata and links
Title tag, meta description, headings and internal links written as part of the page, not bolted on afterwards.
Proof
Copy that brings in traffic on our own products
We write for our own products first. unfollowcheck.com gets around 30,000 visitors a month, mostly from Google, and the app behind it has 120,000+ users.
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120,000+
UnfollowCheck
Read the case : UnfollowCheck
users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google. -
20 pages
Simply Solutions
Read the case : Simply Solutions
A US grant consultancy went from a homepage where Google could read 46 words to 20 pages built to rank, scoring 100/100 in Lighthouse SEO.
Scope
SEO copywriting or website copywriting?
SEO copywriting starts from search data: which pages to create so people find you. Website copywriting starts from your brand and conversion: what your homepage and about page should say to people who already know you. The two overlap, and we do both, but if your main need is a rewrite of your core website messaging, see website copywriting services.
If you do not yet know which pages to write, start with keyword research. If you need the same kind of page for hundreds of locations or products, see programmatic SEO.
Who writes
Written in English, edited for your market
MediaVikings is a small studio in Denmark working remotely with clients in the US, UK and Europe. We write in US or UK English as your audience requires. For other languages, see website localization.
FAQ
Frequently asked questions
What is SEO copywriting?
SEO copywriting is writing web pages that rank for specific searches and persuade the people who arrive. It combines keyword research, an understanding of search intent, clear structure and ordinary good writing.
Do you use AI to write the content?
We use AI tools for research and first drafts where they help, but every page is edited by a person who knows the subject and the search. Unedited AI text tends to be generic, and generic pages rarely rank for long.
Can you write for my industry?
Usually, yes. We ask for an interview or notes from someone who knows the business, and we read what your customers and competitors write. For highly regulated fields, we expect you to review claims before publishing.
How long should an SEO page be?
As long as it takes to answer the search better than the pages already ranking. For a service page that is often 900-1,400 words; for a pricing guide, more. Padding a page to hit a word count does not help.
Can you rewrite existing pages instead of writing new ones?
Yes, and it is often the best place to start. Improving pages that already get some impressions can move rankings faster than publishing new ones.
Next step