Case — Own product
From side project to 120,000+ users: the safe way to see who unfollowed you on Instagram
UnfollowCheck is the Instagram unfollower tracker that never asks for your password. It shows you who unfollowed you, who doesn't follow you back, and lets you anonymously track any public profile. Everything runs on Instagram's public data, with zero risk to your account. Built by MediaVikings as a native Swift app for iOS plus a full web app.
- Services
- App development, web app, UI/UX, ASO, SEO & content, TikTok marketing, branding
- Client
- Own product
- Website
- unfollowcheck.com
- App Store
- Download on the App Store
Challenge
A category full of password-hungry apps that get accounts banned
Search for a way to see who unfollowed you on Instagram, and you'll find hundreds of apps. Almost all of them share the same fatal flaw: they demand your Instagram login. Handing your password to a third-party tracker is exactly how accounts get hacked, shadowbanned, or permanently suspended. The challenge wasn't building another follower tracker — it was building one people could genuinely trust: no password, fully anonymous, and still better than the risky alternatives.
Goal
The safest, most complete Instagram tracker on the App Store
See who unfollowed you the moment it happens, with automatic scans and instant push notifications. Get a running list of everyone who doesn't follow you back, spot ghost followers, and track any public profile anonymously with the Watchlist. On top of that: an anonymous story viewer and downloader in original quality. Everything runs on Instagram's public data — no login, no password, no risk. Growth was designed to be organic from day one, driven by TikTok.
Results
120,000+ users, 1M+ profiles tracked, 4.5 stars
Today UnfollowCheck is used by more than 120,000 people worldwide and has tracked over 1 million Instagram profiles. The app holds a 4.5-star App Store rating, runs in five languages, and reaches new users daily through a TikTok presence with 5M+ combined views — plus 600 daily organic visits to the web app through SEO. With roughly 250,000 profiles tracked every month, UnfollowCheck has become the password-free standard for Instagram follower tracking. Proof that the safe way and the best way can be the same app.
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