A mobile app marketing agency. That has grown its own apps first.
We are a small mobile app marketing agency with a big advantage: we market our own apps. UnfollowCheck has 120,000+ users and more than 5 million TikTok views. We bring the same order of work to your app: a listing that converts, organic channels, then paid growth once the numbers hold.
The plan
App marketing in three phases
Before launch
Keywords chosen, App Store screenshots designed, a website live and indexed, and a list of the first people who should hear about the app. Marketing that starts on launch day is already late.
Launch weeks
A concentrated push to the audience you prepared, early ratings, and the first organic videos. This is when we learn which message lands and which keywords convert.
After launch
Double down on what works. Iterate on the listing, grow the website with pages that match what people search for, and add paid channels when you know what a user is worth.
Channels
App marketing services, channel by channel
| Channel | Fits | Cost per install | Strength |
|---|---|---|---|
| App Store Optimization | Every app | No | Traffic that keeps coming |
| Apple Ads (Search Ads) | Apps with clear search terms | Yes | Reaches people already searching |
| Organic TikTok and Reels | Apps that are easy to show | No | Can take off within days |
| Creators | Consumer apps with a clear audience | Per video | Trust and reach |
| Meta, Google and TikTok ads | Apps with a known user value | Yes | Scales once the numbers hold |
| SEO on the app website | Apps people look for on Google | No | Stable traffic for years |
Why us
Why founders pick a small app marketing agency.
Large app marketing agencies are built for large budgets. If you are launching or growing an app on a startup budget, you need someone who knows which channels to skip. We have had to make those choices with our own money.
You also get one person who understands the product side. Marketing works best when it shapes the app itself: onboarding, when the app asks for a rating, and which keywords it is built around. That is why it is part of our iOS app development from the start.
Proof
Grown on our own apps
-
120,000+
UnfollowCheck
Read the case : UnfollowCheck
users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google. -
#1
Dronk
Read the case : Dronk
on the App Store's party game chart the same week it launched. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only six months old.
unfollowcheck.com alone brings in 30,000 visitors a month, mostly from Google, and dronkapp.com sends a high share of its visitors on to the App Store. Read how we design those sites on our app website design page.
Measure
Tracking that tells you what a user is worth
Paid growth only works when you know two numbers: what it costs to get a user, and what that user pays you over time. Without them, a campaign that looks cheap can lose money, and one that looks expensive can be your best channel.
We set up tracking before the first ad runs, so every channel is judged on installs, trials and subscriptions, not on views and clicks. It is less exciting than a viral video, but it is what lets you scale spend with confidence.
Start here
The foundation comes first
If your App Store listing does not convert, every paid install costs more than it should. That is why most engagements start with App Store Optimization. Still building? Start with MVP development and plan distribution from day one.
FAQ
Frequently asked questions
What does a mobile app marketing agency do?
It gets an app in front of the right users and turns them into installs and paying customers. That usually covers App Store Optimization, paid acquisition such as Apple Ads, Meta and TikTok, creator and influencer campaigns, and the tracking that ties it all together.
Which channel should I start with?
Start with what does not cost per install: an App Store listing that converts and a website that can rank on Google. Then add paid channels once you know what a user is worth to you.
What are Apple Search Ads?
Apple's own ads in the App Store, which Apple renamed Apple Ads in 2025. Your app appears at the top when people search for the keywords you bid on. Because those people are already looking for an app, it is often the best-converting paid channel.
Does TikTok work for app marketing?
For the right apps, yes. Apps that are easy to show in a few seconds and that spark a reaction do best. Our own app UnfollowCheck has passed 5 million views on TikTok.
Do you work with creators and influencers?
Yes. We source creators who fit your app and audience. Full video production with our own creators and scripts is delivered through a long-term partner.
Can you market an app you did not build?
Yes. Marketing is about the listing, the message and the channels, not the code. We need access to App Store Connect and your analytics.
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