App website design. Sites that rank on Google and send people to the App Store.
Good app website design does two jobs: it convinces the visitor to download, and it brings in visitors in the first place. We design and build app websites and landing pages, starting with our own. unfollowcheck.com gets 30,000 visitors a month, mostly from Google, and dronkapp.com gets 5,000+ a month in 13 languages.
- unfollowcheck.com
- 30,000 visitors a month, mostly from Google
- dronkapp.com
- 5,000+ visitors a month, 13 languages
- dronkapp.com
- 200+ pages ranking on a six-month-old domain
Our own
Three app websites we run ourselves
We do not just design app websites for clients. We run them for our own apps, and they are the best argument we have.
unfollowcheck.com
The website for UnfollowCheck, available in 5 languages. It brings in 30,000 visitors a month, mostly from Google, and is part of how the app reached 120,000+ users.
dronkapp.com
The website for our party game Dronk. The domain is only about six months old, yet it has 200+ pages ranking in 13 languages and 5,000+ visitors a month. A high share of them continue to the App Store and subscribe.
bikepackingapp.com
The website for Bikepacking, the app that ranks #1 for "bikepacking" in App Store search. Both the site and the listing tell the same story.
Two jobs
An app landing page converts. An app website brings the traffic.
The landing page
One page that says what the app does in a single sentence, shows real screenshots, and puts the App Store badge where the thumb already is. Ratings and a short answer to the main objection do the rest. On iPhone, Apple's Smart App Banner adds a download prompt at the top of Safari.
The website around it
Most people do not search for your app's name. They search for the problem it solves. An app website adds pages for those searches, in the languages your users speak, and links each of them to the App Store. That is how an app gets steady traffic that does not depend on an ad budget.
How we build
What goes into our app website design
- Fast by default. Static pages that load almost instantly on a phone. Our own site scores 100 in all four Lighthouse categories.
- Built for search from the first page, with a structure that can grow to hundreds of pages.
- Multilingual when your users are, with proper language versions for each market.
- The required pages: privacy policy and support, which Apple asks for in App Store Connect.
- Design that matches the app, so the jump from site to App Store feels like one product.
Our sites also get visitors from AI assistants such as ChatGPT, according to our analytics. Clear, well-structured pages are what those assistants read.
Proof
The apps behind the websites
-
#1
Dronk
Read the case : Dronk
on the App Store's party game chart the same week it launched. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only six months old. -
120,000+
UnfollowCheck
Read the case : UnfollowCheck
users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google.
Next
Pair the website with the App Store listing
A website sends people to the App Store. The listing has to finish the job. That is why we often combine app website design with App Store Optimization and a broader app marketing plan. Launching a new app? The website belongs in your MVP.
FAQ
Frequently asked questions
Does my app need a website?
If you want people to find it outside the App Store, yes. Many people search Google before they search the App Store, and press, partners and AI assistants all look for a website. It is also where your privacy policy and support page need to live, which Apple requires.
What is the difference between an app landing page and an app website?
An app landing page is a single page that explains the app and links to the App Store. An app website adds pages that answer the searches your users make, often in several languages. The landing page converts, the website brings the traffic.
What should an app landing page include?
A clear headline on what the app does, an App Store badge above the fold, real screenshots, social proof such as ratings, and a short answer to the main objection. On iPhone, Apple's Smart App Banner can offer the download at the top of Safari.
How fast should an app website be?
As fast as possible, because most visitors arrive on a phone. We build static sites that load almost instantly. Our own site scores 100 in all four Lighthouse categories.
Can you design a website for an app you did not build?
Yes. The website is a separate project. We need your screenshots, App Store link and an idea of who your users are, and we take it from there.
Next step