Case — Own product

#1 on the party game chart the same week it launched — and we're just getting started

Dronk is the drinking game app Denmark parties with. It hit #1 on the App Store's drinking & party game chart the same week it launched, and has become a fixture at pre-parties, birthdays, festivals and Friday bars across the country. Built from scratch as a native Swift app with a focus on speed, polish, and games that just work when the party is on.

Services
App development, UI/UX, branding, ASO, TikTok marketing, concept
Client
Own product
Website
dronkapp.com
App Store
Download on the App Store

Challenge

A market full of machine-translated apps with no soul

Most impostor and drinking game apps on the Danish market are big international apps with words run through a translator. The result: categories that feel foreign, jokes that fall flat, and a user experience nobody sweated over. The challenge was not to build another drinking game app — it was to build one that feels Danish in every single detail.

Goal

Denmark's funniest and most polished drinking game app

A native Swift app combining a strong visual identity with a razor-sharp user experience — and games that keep the party going. All content built from scratch with categories and words that resonate with Danes, and growth designed to happen organically through TikTok and word of mouth, with users directly involved in which games come next.

Results

#1 the same week it launched — and rapid growth every month since

Dronk hit #1 on the App Store's drinking & party game chart the same week it launched — and keeps growing rapidly month after month. Retention and games played per user are so high that one thing is clear: people love using Dronk for their pre-parties and come back weekend after weekend. Reviews are exclusively 5-star, and users keep suggesting new categories — feedback that continuously turns into new games.

Next

We keep building — this is just the beginning

The foundation is built to grow: new games, categories and features roll out continuously as the community asks for them. With the growth, the engagement and a strong TikTok presence behind it, the ambition is clear — Dronk should be the default at every Danish party. We are just getting started.

Next step

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