Website design for SaaS. Explain the product. Start the trial.
We do website design for SaaS companies that need their marketing site to do more than look good: explain the product in seconds, answer the pricing questions and turn visitors into trials, signups or demos. We run our own web apps, so we know what it takes to get people from a Google search to an account.
The challenge
SaaS sites have to sell something invisible
A visitor cannot pick up software and look at it. They have to understand what it does, trust that it works and believe it fits their situation, often before they have seen a single screen. Meanwhile the buyer, the user and the person who approves the budget may all visit the same page.
Most SaaS websites answer this with vague hero lines and stock dashboards. We start from the questions your prospects actually ask, and design pages that answer them in order.
Pages
The pages a SaaS website needs
| Page | Its job |
|---|---|
| Homepage | Explain what the product does and for whom in one screen |
| Product or feature pages | Show how it works, with real screens |
| Use case pages | Speak to one role, industry or problem at a time |
| Pricing | Make the choice easy and answer objections next to the plans |
| Integrations | Show it fits the tools they already use, and rank for those searches |
| Comparison pages | Win the "alternative to" and "vs" searches honestly |
| Signup, trial or demo | Remove every step that is not needed |
Our web app
What we learned running our own web app
UnfollowCheck is our own product, a native iOS app and a web app. It has 120,000+ users and unfollowcheck.com brings in around 30,000 visitors a month, mostly from Google. Every one of those users started as a visitor on a page that had to explain the product quickly and get them to sign up.
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120,000+
UnfollowCheck
Read the case : UnfollowCheck
users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google. -
#1
Dronk
Read the case : Dronk
on the App Store's party game chart the same week it launched. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only six months old.
Approach
How we work as a SaaS web design agency
Positioning before pixels
We start by pinning down who the product is for, what it replaces and why someone would switch. That sentence drives the homepage, the navigation and the pricing page.
Structured for search from day one
Use cases, integrations and comparisons are the searches SaaS buyers make. We plan those pages in the structure from the start, so the site can grow into a traffic source. For the search side in depth, see SaaS SEO.
Fast and easy to change
We build marketing sites that load fast and can be extended without a developer queue. New landing pages for campaigns or launches should take days, not sprints.
Stage
Early stage or scaling
Pre-launch or just launched? Our page on website design for startups covers the first version of the site. If you already have traction and a site that no longer fits, a website redesign keeps the rankings you have while fixing the story.
Common mistakes
Where SaaS websites lose signups
- A hero line that could describe any product. "The platform for modern teams" tells a visitor nothing.
- No real screens. Abstract illustrations instead of the product make people wonder what they would actually get.
- Pricing that raises more questions than it answers. Unclear limits, hidden plans and no FAQ next to the table.
- One page trying to speak to every role. The buyer, the user and the approver need different arguments.
- A slow, script-heavy site. Chat widgets, trackers and animation libraries that delay the first screen on mobile.
- No pages for the searches that matter. Use cases, integrations and comparisons left to competitors.
Each of these is fixable without a full rebuild, but together they are usually a sign the site was designed before the positioning was clear.
FAQ
Frequently asked questions
What makes SaaS website design different?
A SaaS site sells something people cannot touch, often to several roles at once, and its main job is to start a trial, a signup or a demo. That means clearer explanations, pricing pages that answer objections, and many pages for use cases, integrations and comparisons.
Should our marketing site and app be on the same platform?
Usually not. The marketing site should be fast, easy to change and built for search. The product has different needs. Keeping them separate lets marketing move without waiting for an engineering release.
Do you design SaaS landing pages for campaigns?
Yes. Campaign and use case landing pages are a big part of SaaS website work. For single pages, see our landing page design services.
Can you work with our product designers?
Yes. We can follow an existing design system or product UI so the site and app feel like one brand, or we can create the web identity and hand it over.
Do you have experience with B2B SaaS?
Our own products are consumer apps and web apps, and our client work spans professional services in the US and Europe. We are honest about that. What carries over is how to explain a product, get it found and convert visitors into users.
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