SaaS SEO agency. Organic search that brings trials and demos, not just visits.
We are a small SaaS SEO agency that runs its own subscription products. UnfollowCheck, our iOS and web app, has 120,000+ users and its website gets around 30,000 visitors a month, mostly from Google. We bring the same approach to your software: pages for the searches buyers make right before they sign up.
The pages
The pages that turn searches into trials
Most SaaS content budgets go to broad blog posts that attract readers who will never buy. The pages that bring trials are narrower and closer to the decision:
| Page type | Example search | Why it converts |
|---|---|---|
| Alternatives | "[competitor] alternatives" | The searcher is ready to switch |
| Comparisons | "[you] vs [competitor]" | They are down to a shortlist |
| Integrations | "[tool] integration with Slack" | They need it to fit their stack |
| Use cases | "[category] software for agencies" | They are looking for a fit for their team |
| Pricing | "[you] pricing" | They are budgeting |
| Free tools and templates | "[task] template" | They try the problem before the product |
Many of these can be built at scale from product data. We cover that on our programmatic SEO page.
How we work
SEO for SaaS, step by step.
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Map searches to the funnel
We sort your market's searches by where the searcher is: aware of the problem, comparing solutions, or ready to pick a tool. Budget goes to the bottom of the funnel first.
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Build the pages buyers read before signing up
Alternatives, comparisons, integrations, use cases and pricing. These pages have less search volume than broad guides, but a much higher share of visitors who start a trial.
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Let the product do some of the work
Free tools, templates, calculators and public pages generated from product data can rank and demonstrate the product at the same time.
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Keep the marketing site fast and separate from the app
Marketing pages should load instantly and be readable without the app's JavaScript. We often build them as a static site in front of the product.
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Tie SEO to trials and revenue
Signups and activations by landing page, not only traffic. That shows which page types pay off, so the next batch is better.
Proof
A subscription product that lives on organic search
We know the SaaS model from the inside because we pay for our own acquisition. UnfollowCheck has tracked more than a million profiles and gets most of its web traffic from Google. Dronk's website sends a high share of its visitors on to the App Store, where many start a subscription.
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120,000+
UnfollowCheck
Read the case : UnfollowCheck
users worldwide, 1M+ profiles tracked and 30,000 monthly visitors to unfollowcheck.com, mostly from Google. -
#1
Dronk
Read the case : Dronk
on the App Store's party game chart the same week it launched. dronkapp.com gets 5,000+ visitors a month in 13 languages on a domain that is only six months old.
AI search
Where SaaS buyers research now
Software buyers increasingly ask AI assistants for shortlists and comparisons before they ever open Google. Clear, honest comparison and use-case pages are exactly the kind of source those assistants can quote. See AI SEO services for how we approach it.
Fit
SaaS, startup or B2B SEO?
This page is for software sold on subscription, whether to consumers or businesses. If you are pre-launch or on a brand-new domain, start with SEO for startups. If you sell services or high-ticket products to businesses with long sales cycles, B2B SEO is the better fit.
MediaVikings is a small studio in Denmark working remotely with SaaS companies in the US, UK and Europe. You work directly with the person doing the research and building the pages.
FAQ
Frequently asked questions
What does a SaaS SEO agency do?
A SaaS SEO agency helps subscription software companies get trials and demos from organic search. The work typically covers keyword research by funnel stage, bottom-of-funnel pages like comparisons and integrations, technical SEO for the marketing site and reporting tied to signups.
How is SEO for SaaS different from regular SEO?
SaaS buyers compare tools, look for alternatives and check integrations before signing up. SEO for SaaS focuses on those high-intent searches and on turning the product itself into search assets, such as free tools or public templates.
Should we write comparison pages about competitors?
Yes, if you keep them honest. Buyers search for "X vs Y" and "X alternatives" constantly. A fair comparison that admits where a competitor is stronger builds more trust, and converts better, than a one-sided one.
Do you work with early-stage SaaS?
Yes. For very early products, see our page on SEO for startups, which covers how to rank on a new domain.
Can you work as a SaaS SEO consultant alongside our team?
Yes. Some clients want us to research, plan and review while their marketers write. Others want us to build the pages. Both work.
Next step