B2B SEO agency. Fewer searches, bigger deals. SEO built for how businesses buy.
As a B2B SEO agency, we help companies that sell to other businesses turn organic search into qualified leads. B2B search is low-volume and high-value, so we focus on precise service pages, content for everyone involved in the decision, and leads you can trace back to search.
The difference
B2B SEO plays by different rules
A consumer brand wants thousands of visitors. A B2B firm might need five good conversations a month. That changes everything about SEO: which keywords matter, how pages are written, and what success looks like.
Most generalist agencies apply consumer tactics to B2B: high-volume blog posts, traffic reports, keyword rankings. The traffic comes from students and competitors. Buyers need something else: clear answers to specific questions, evidence that you have done it before, and an easy next step.
Buying groups
Every person in the deal searches differently
| Role | Typical search | Page that answers it |
|---|---|---|
| The user | "how to [solve problem]" | Problem and solution page with specifics |
| The manager | "[service] provider for [industry]" | Service page with proof and process |
| Finance | "[service] cost" | Pricing guide with market levels |
| IT or compliance | "[service] security", "[tool] integration" | Technical and compliance details |
| The final approver | "[your company] reviews" | Cases, testimonials, about page |
Our approach
What B2B SEO work looks like with us.
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Interview sales before research
Your sales team knows the questions buyers ask, the objections they raise and the words they use. That shapes the keyword research more than any tool.
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Research low-volume, high-value searches
In B2B, a search with 30 monthly searches can be worth a large contract. Tools under-report these searches, so we look beyond the volume column.
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Build service and solution pages that answer everything
Who it is for, what it includes, how it works, what it costs to get started, proof and next steps. B2B buyers read carefully and share pages internally.
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Add pages for each stakeholder
The user, the manager, finance and IT all search differently. Each needs a page that answers their concerns.
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Track leads, not sessions
Form fills, calls and qualified opportunities by landing page, connected to your CRM where possible.
Proof
A US professional services firm, rebuilt for search
Simply Solutions is a grant consultancy in Columbus, Ohio, serving nonprofits. Before, Google could read about 46 words on its homepage and the site had around 50 visitors a month. The new site has 20 pages built for the searches their clients make, including grant writing and grant consulting searches in Columbus, Atlanta and Miami. It scores 100/100 in Lighthouse SEO and best practices, and all old links were preserved. It went live in September 2026; traffic numbers are coming.
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20 pages
Simply Solutions
Read the case : Simply Solutions
A US grant consultancy went from a homepage where Google could read 46 words to 20 pages built to rank, scoring 100/100 in Lighthouse SEO.
Fit
B2B, SaaS or startup SEO?
This page is for companies selling services, expertise or high-value products to businesses. If you sell software on subscription, see SaaS SEO. If you are early stage on a new domain, see SEO for startups. Professional services such as law firms have their own page: SEO for law firms.
MediaVikings is a small studio in Denmark working remotely with clients in the US, UK and Europe. You work directly with the person doing the work, which B2B clients tend to appreciate.
FAQ
Frequently asked questions
What does a B2B SEO agency do?
A B2B SEO agency helps companies that sell to other businesses get qualified leads from organic search. The focus is on high-intent service and solution pages, content for each person involved in the purchase, technical SEO and measuring leads rather than traffic.
How is B2B SEO different from B2C SEO?
B2B searches have lower volume, higher value and longer sales cycles. Several people are involved in the decision, and each searches differently. B2B SEO is therefore more about precision and depth than about reach.
Does SEO work for niche B2B services?
Often better than for broad ones. Niche services have fewer competitors in search, and the people who find you are usually close to a decision. The key is matching pages to exactly what they search for.
How long does B2B SEO take to generate leads?
New pages usually need a few months to settle into rankings. Because B2B sales cycles are long, the leads that come from them may take longer still to close. Plan for a horizon of six to twelve months.
Do you work with B2B SaaS?
Yes, but software has its own playbook with comparison and integration pages. See our SaaS SEO agency page.
Next step