Case · Own product
#1 for 'bikepacking' in the App Store: the app that plans your next adventure by bike
Bikepacking is the app for everyone who wants to head out on an adventure by bike, from weekend trips to expeditions lasting months. It brings route planning with automatic daily stages, places to stay from campsites to shelters and wild camping, offline maps and turn-by-turn GPS navigation together in one app. Privacy-focused and made by people who go bikepacking themselves.
- Services
- App development, UI/UX, ASO, concept, branding
- Client
- Own product
- Website
- bikepackingapp.com
- App Store
- Download on the App Store
Challenge
Planning a bikepacking trip meant juggling five different tools
Bikepackers planned routes in one place, searched for places to stay in another, checked water points and bike shops in a third, and crossed their fingers for mobile coverage along the way. No app brought the whole plan together around what bikepacking actually requires: daily stages, places to sleep and navigation that works without signal.
Goal
One app for the whole adventure, built for bikepackers
Plan the route and let the app generate daily stages automatically. Find places to stay along the way: campsites, shelters, hostels and wild camping spots. Navigate offline with turn-by-turn GPS, and find water points, bike shops, viewpoints and charging stations across nine point-of-interest categories. Tuned for different riding styles from gravel to touring, and shared with a community of routes and trip reports.
Results
#1 for the keyword "bikepacking", driven by organic search, not ads
Bikepacking ranks #1 for the keyword "bikepacking" in the App Store today and is one of the go-to apps in its category. The position is fully organic, with no paid ads behind it. The app is iOS-first, with Android on the waitlist.
Services
The services behind the results
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