SEO for contractors. Get the call before the homeowner scrolls to the next result.
SEO for contractors means showing up in the map results and the first organic results when someone nearby searches for your trade. For roofers, remodelers, plumbers and general contractors, that is where the best jobs come from, and you do not share those leads with anyone.
Demand
What homeowners search for, every month
| Search | Monthly US searches | Avg. Google Ads cost per click |
|---|---|---|
| plumber near me | 823,000 | $39.45 |
| electrician near me | 368,000 | $23.25 |
| roofer near me | 165,000 | $24.77 |
| general contractor near me | 135,000 | $9.31 |
| roofing contractor | 135,000 | $21.08 |
| bathroom remodel near me | 90,500 | $32.29 |
| kitchen remodel contractors | 60,500 | $13.66 |
| concrete contractors near me | 60,500 | $12.52 |
| hvac repair near me | 49,500 | $38.54 |
| roof replacement cost | 18,100 | $19.96 |
Look at the cost per click. A plumber pays almost $40 for a single ad click on "plumber near me", and a bathroom remodeler more than $32. Each lead that arrives through the map results or an organic listing is one you did not pay for, and did not have to share.
The problem
Why most contractor websites do not bring work
Many contractor sites are a single page with a phone number, a logo and a list of services. That page can rank for your company name, but not for "roof repair" in your town, because there is no page about roof repair. The directories and lead platforms have that page, so they get the homeowner, and sell the lead back to you.
Contractor SEO fixes that by giving Google a clear page for each service and each main service area, backed by a strong map listing and real reviews.
The plan
How we do SEO for contractors. Six steps.
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Set up your Google Business Profile as a service-area business
The right primary category (roofer, plumber, general contractor), the areas you serve, real job photos and a booking or call button. This is what puts you in the map results.
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One page per service
Roof repair and roof replacement are different searches with different customers. So are kitchen and bathroom remodels. Each service you want more of gets its own page.
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Pages for the towns you actually serve
Where it makes sense, pages for your main service areas, with local projects, photos and details. Not a hundred copies with a swapped town name.
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Cost pages that answer the first question
Homeowners want a ballpark before they call. A clear page on what a job typically costs and what drives the price attracts serious leads and filters out the rest.
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Reviews after every job
A simple habit of asking for a review when the job is done, and replying to each one. Reviews move local rankings and close the deal.
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A site that works on a phone in a hurry
Tap to call at the top, a short quote form, fast loading on mobile data. Someone with water on the floor does not browse.
Results
What local SEO has done for our trade clients
Our trade clients are Danish window cleaning companies. Majbom's went from no website to visibility on Google and more local enquiries. Volff's got a professional site where customers can see services and prices and book in a few clicks. Small, local, service-area businesses, like most contractors.
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More enquiries
Majbom's Vinduespolering
Read the case : Majbom's Vinduespolering
From no website to visibility on Google and more local enquiries. -
Easy booking
Volff's Vinduespolering
Read the case : Volff's Vinduespolering
A professional look with clear services and prices, and booking in a few clicks.
SEO or website
SEO for contractors, or a new contractor website?
If your site is outdated, slow on phones or just a single page, you probably need a new one first. See website design for contractors. If the site is fine but the phone does not ring, SEO is the right place to start.
MediaVikings is a small studio in Denmark working remotely with clients in the US, UK and Europe. You get research on your actual market, clear recommendations and work you can see, not a monthly report full of jargon.
FAQ
Frequently asked questions
What is SEO for contractors?
SEO for contractors is getting your contracting business found when homeowners and businesses search for your trade nearby. It covers your Google Business Profile and map listing, service and location pages on your website, reviews, and a site that turns visitors into calls.
Is SEO better than buying leads from lead platforms?
They serve different purposes. Lead platforms give you leads quickly, but the same lead is often sold to several contractors and you never own the channel. SEO takes longer, but the leads come to you alone and keep coming without a per-lead fee.
How do I rank in the Google map results for my trade?
The main factors are your Google Business Profile (category, completeness, service areas), how close you are to the searcher, and your reviews. A website with clear service and area pages supports the profile.
Should I have a page for every town I serve?
Only for the towns you serve regularly and can say something specific about, such as local projects or local conditions. Thin town pages with swapped names rarely rank and can drag the site down.
Have you done SEO for US contractors?
Not yet. Our trade clients are in Denmark, such as two window cleaning companies. We are open about that. Local search works the same way, and our US recommendations are based on US search data for your trade and area.
Next step